To Boot New York | Nordstrom Live Spring 2019
To Boot began in New York City. We opened in 1980 selling Texas-made cowboy boots. Shortly after our store opened John Travolta came out with a little movie called Urban Cowboy. The cowboy craze was on and everybody wanted to go out on Saturday night, look like John Travolta, drink longneck beers and go Texas two-stepping. The store was packed with shoppers and celebrities from morning to night. But I think you know how this story ends. The bubble popped, the western craze was over, and we were left thinking what now? So I had heard of a shoe trade show that was about to take place in Florence, Italy. All my life I’d heard that the best shoes were made in Italy and I wanted to find out (1) what made them the best. (2) how were they made, and (3) how could I work there? I had a big problem with some of the shoes that were being sold as luxury fashion. They seemed to me to be too flashy, almost a costume. And make the guy look like the shoes were wearing him rather than the other way around. I wanted the guy buying To Boot to know that he’s making an investment in style, quality and comfort that he’ll enjoy for years to come. Guys collect To Boot footwear. When my customer buys a To Boot shoe he knows he’s making an investment in style, quality and comfort. My vision of modern luxury is to be more inclusive to more customers and for a handmade designer product made in Italy I feel we offer a strong value on your floor. This is the Brandon in cap toe in black, also coming out in cognac. It’s the number one bestseller at Nordstrom. You guys sold over $4 million of this one shoe last year. It’s perfect with suits from Armani to Zegna. Here it’s shown with a Hugo Boss suit and an Eton shirt and tie. Nordstrom now carries our matching belts, which are made from the same leathers as our shoes. It’s the easiest add-on sale and a great service to your customer. So here’s the Brandon in cognac. Here’s the Mezzo semi-brogue in tan. There’s something about this tan leather that really pops for spring and summer. I love it with a navy suit or dark denim or as shown here with a Boglioli sport jacket. Chelsea boots are very hot right now, as you know. You just pull them on and you can wear them with some FRAME jeans and a rag & bone suede jacket. Nordstrom has the matching belt for these as well. This is the Enzo loafer in grey. You can pair it with anything really, black, blue, grey, navy, taupe. This pair is aerographed, which is my new way of burnishing suede to enhance the details and texture of the suede. They’re super comfortable and lined with a cushion sole. It’s shown with a Theory pant and Theory top. Here’s the Alexander. This is a great modern Penny Loafer that is timeless beyond classic. Here it’s paired with AG denim and a Boss shirt and Bonobos jacket. This is the Carlin in white, the quintessential white sneaker. It’s very understated in tumbled pebble calf with a burnished calf detailing and a subtle logo branding. It’s paired here with a Ted Baker top and rag & bone pants. The Knox in black. Another essential sneaker. The very soft pebble calf lends itself to dark denim. Here we have a Barbour coat and a Ted Baker top and the Knox in brown. This is a style you can pair with anything, dressed up, down with denim, or dressed up with light tailoring as you see. 1901 jacket and Tiger of Sweden pants. A new style coming out, the Charger and almond, is my new favorite sneaker. You have to touch these to feel the incredible lightness of the air-injected rubber sole and the softness of the padded suede. Here we have a Zegna jacket and FRAME denim. Here’s the Palo Alto driver. Again, the great tan shade that goes with anything. You can wear them barefoot or with no-show socks and pair them with shorts, khakis or linen pants for evenings out. Here they’re shown with Vince chinos and a Rodd & Gunn shirt. And finally is the Racer in steel blue. The perfect choice for guys who love the comfort of a sneaker but don’t want to be bothered with laces. Great with shorts, denim or khakis. Our model has a Vince top and rag & bone pants, which pair beautifully with it. Our business has grown, season by season, by year by year. Customers try To Boot for the first time, like them, tell their friends and buy a second pair. That’s how we grew. It takes longer, but we built a real business that way. Organically, not something that was pumped up one season with advertising and then gone the next. It’s because of you guys on the front line telling our story every day that we’re able to put that marketing budget back into the product and offer such a great value to the customer. So I want to honestly give a huge shout-out and thanks to Nordstrom and the men and women in this room and in the stores who are telling our story and sharing To Boot with your customers. Thank you very much.