Okabashi: The next step in American made


You don’t know what CEO means until you become one. It’s really “Chief Everything Officer.” My name is Sara Irvani. I’m the CEO of Okabashi Brands. I’ve spent 30 plus years running the factory and it’s time for a change. And Sara, the person who she is, raised her arm and said, “I can run it.” And it took me about 15 seconds to say, “done, deal.” When I started, I really tried to understand the story of Okabashi on a deeper level. My grandfather was actually the largest shoe manufacturer in Iran and from there he came to Buford. In the 1980s, when Okabashi was founded, about 60% of shoes were made in the US. Now it’s only around 1%. For my grandfather it was very important that you could talk to the people making the shoes, understand the quality, and I think that’s something that we didn’t think that we could keep if we moved our factories thousands of miles away. What matters is how something is made, what matters is who makes it. We’ve got about 63% women and we have a women’s leadership team. Sara has absolutely reinvigorated the company. We’re looking at how can we really be lean and mean and stay here in the US. And so one of the ways was to look at how can we utilize reusable materials so that you don’t have to throw away your scrap. And what was started out of necessity really yielded a process that’s very green and is sustainable. There are a lot of people who really care passionately about sustainability, about made in USA products. And it’s so important that we reach these people, that we tell them that we’re here and Google Ads allows us to do that. We figured out that made in USA has been one of the best performing search terms. You can take something that intuitively makes sense and then test it in the real world. And have the numbers to say what aspect of it works and what doesn’t. Currently 64% of our online sales come from Google Ads. In the last two years we’ve sold 320,000 more pairs of shoes since when I started and we sell over a million pairs of shoes per year. This relates to higher levels of activity in the factory, more jobs being created. I think that in terms of the amount of time that people stay with a company, that they really become part of the Okabashi family. I think it’s about how we make our shoes that we’re part of the remaining 1% of made in USA. Whether it’s our women’s leadership, or it’s us really at the forefront of sustainability. We are growing in a really real way, and I think Okabashi is really so much more than just a shoe company. It has a soul.

66 Comments

  • Excuse me?

  • So I think I'm first

  • me rn: omg yaas first!!
    me rn: sees views

    cries cutely

  • GoogleCanada Update Thanks

  • First commentaire😁😁😁😁

  • Kannada language ಸರ್ ನಾನುನೀಮವಂದೀಗೇ ಕೇಲಸ ಮಾಡಬಹುದಾ ಸರ್

  • lepo

  • Lovely

  • give me a job at google

  • BOA

  • good, very nice"

  • 💌

  • Your video is a very inspiring and I happy your watching video mam thank you

  • here before 1000 views

  • Google assistant in Hebrew?

  • Oh cool, neat.

  • **1945:Hiroshima and Nagasaki**

    **2019:Okabashi**

  • 岡橋

  • We should focus more on how to buy more africa or latin america made products , not us made. Trump has shown usa's real colour .

  • Hey Google I want tacos

  • Never heard of the brand tell now.

  • i ' m n o t a m e r i c a n

  • Beautiful ad.

  • I thought this is some Japanese content 😂😂 😂😉😉😉

  • Goodjob

  • Bom Trabalho e boas Vendas ! G

  • Ok

  • T

  • I came, I saw,I conquered

  • tôi nghĩ rằng bạn đã rất cố gắng điều hành tốt nó. Chúc bạn thành công

  • 👏👏👏👏

  • This video is amazing and I am so happy to work with Sara and be part of the Okabashi Family. Find out more about our products at www.okabashi.com.

  • This is not me for all your concerns out there this is somebody else using my identity

  • Nice

  • 9828764353 INTERCAST LOVE MARRIGE SPECIELIST AGORI BABA G
    AGORI BABA G BLACK MAGICSPECIELIST 9828764353
    HUSBANDWIFERELATIONSHIP 9828764353 PROBLEMSOLUTION SPECIELIST AGORI BABA G
    VASHIKARAN(CORRESPENDING) SPECIELIST.9828764353 AGORI BABA G
    PROFIT.FOR.LOSPECIIELIST.9828764353 AGORI BABA G

  • "it has a sole" ISWYDT XD

  • Xoysein Xoysein

  • LAYİK

  • Do nothing day.

  • O gooogle não reconhece minha conta … não consigo recuperar não lembro minha senha e ninguém faz nada ….. tenho este e-mail deste 2014.

  • You may be made in the USA, but you're made in georgia. thus i have to boycott

  • I have 2 pairs and I just love them! Wearing Okabashi shoes is like getting a free foot massage all day!!!!

  • A máquina a máquina de lavar e ela não deu não eu quero é toque para celular

  • Hdr

  • Zgood

  • Can we compete other countries for best prices?

  • Jrididmdk

  • Josematozo [email protected] 🇺🇸🛠🔥⭐️🦅💪🏻

  • Shoutafrica

  • I'm glad I watched this video. I'm proud to be an American I'm proud to buy American. I'll go over your catalog with my wife tonight. I'm so glad I watch this video thank you and I wish you much success

  • If you are going to have an overwhelmingly immigrant workforce — which it appears this company does — it is more "sustainable* — at least for the local environment, to make the shoes abroad. Importing goods is better than importing low wage, low skill workers.

  • hi google

  • I LOVE, LOVE, LOVE Okabashi shoes and share this video far and wide!!

  • I love my OkaB sandals but I want the primary colors back!!!! Cobalt blues and beautiful bronzes! Bright colors again please!!

  • Awesome, I just bought a pair of the flip flops from Walgreens today. I had no idea what a great company this was when I made my purchase. After watching this video I almost wish I paid more. Now I'll get my wife and son a pair. Thank you for keeping jobs here in America!

  • Моё мнение по поводу Huawei нужно параллельно разробатывать опирационные системы которые есть в наличие у вас и разрабатывать свой вариант Huawei и так поступать всегда как только возникнут проблемы но не только с Huawei а также и со всеми корпорациями и не только с опироционными системами но и со всеми возможными вариантами 🗽🐧🔯💲💂🎩🎰🐜👍🎌📈🎯🏁🍔🎓🐓🌈🆗💯✔

  • Google is a publisher not platform

  • TRUMP 2020 TRUMP 2020 TRUMP 2020 TRUMP 2020 TRUMP 2020 TRUMP 2020

  • Hapusjukeri

  • Ppll,.,,,,ñ,
    Bhhjuu

  • หนังอาแค่

  • I am working more than 1 year. But my url does not accept please help me in verifying my property… I hope you will help me soon. Thank you: )

  • Sanjay gupta very beautiful move

  • Google Google TV

  • [email protected] 8957241109

  • Dead

Leave a Comment

Your email address will not be published. Required fields are marked *