Nike self-lacing shoes put a ton of tech under your feet

– Oh my God, am I gonna break this shoe? Go in there. Okay.
(robotic humming) Oh it, it feels me. Nike’s introducing it’s second version of it’s self-lacing HyperAdapt
shoes, the Adapt BB. And this pair is a lot more
affordable at 350 dollars, pairs over a Bluetooth, and remembers how tight you like your shoes. It’s a ton of technology packed right under the arch of your foot. People are probably going
to buy it in droves, just like they do with
most any other Nike shoe, but what does it mean when your shoe acts more like gadget? We wanted to see what they’re all about, so we’re here today at Nike’s
campus to try them out. (robotic humming) (exhales loudly) Okay, so these are them. This is a prototype version. This is not the color way
they’re gonna be released in, but I’ve never worn these before. I’ve never worn the first version either. After all of this hype. This is kind of hard. Okay, that’s in. Let’s see if I can press some buttons. (robotic humming)
Ohhhhhh. Now we’re tightening. (robotic humming)
Oooh. It’s like giving my foot a hug. Yeah, that is much tighter. Can you guys picture LeBron doing this at the sidelines during the game. Pressing down on his buttons. Although these were neat to try on, and unlike any other shoe I’ve ever worn, I’m not convinced self-lacing
shoes are the future, so I chatted with Nike visionary, long time designer of the Jordan’s, and the creator behind the
self-lacing shoe concept, Tinker Hatfield. – I was invited into the
process of designing products for Back to the Future II. It just occurred to me, a
shoe that would come alive when you touch it, and it recognizes you, essentially adapts to you, seemed like a very, out
there, futuristic idea, but on the other hand, it also seemed like it would be doable
at some point in time. (robotic beeping and humming) – Power laces, all right! – [Ashley] The Back to the
Future shoe was just a prop. There were people controlling the shoe through strings below the floor. Actual self-lacing shoes didn’t come out until the Nike Mag’s in 2016. Then a few months later, the
HyperAdapt 1.0’s followed. This third version refines
everything from those two shoes, and gets the HyperAdapt
ready for a wide release. – Such a huge amount of
effort and engineering that went into this motor. And it’s not just the
invention of the motor, but then’ it’s how it’s been finalized so we can build it for
many other people to use. – [Ashley] This motor is key
to making the shoe mainstream. The HyperAdapt 1.0 had
tons of cables and wires connecting the laces, motors, and lights. It was a tangled, delicate set-up. Compare that to the Adapt BB,
where the shoe’s technology has been completely re-engineered
for mass manufacturing. All the shoe needs to make it smart is it’s lacing cable and lace engine. The cable’s threaded
through the motorized spool you see in the lace engine, which then winds around the spool, making the shoe tighter. All the techy stuff is in that engine too. Literally everything. Of course, you don’t think
about any of the tech inside when you’re wearing the shoes, but that doesn’t change the fact that you’re walking on top
of a lithium ion battery, and a bunch of other electronics. That’s a little scary to me. Jordan Rice, engineer of HyperAdapt, tells me not to worry though, and he walked me through
how the team tests the shoes to make sure they won’t explode. – So, we’ve put it out in the field, we’ve put it on athletes,
we’ve put it on NCAA athletes, semi-pro athletes, athletes that play professionally overseas and come home for the summer, and then regular athletes playing hoops on a Thursday night. We literally beat it
up really, really hard right over top of the
lace engine in the shoe. – All right, so like,
vintage HyperAdapt 2.0. – So you mean, like,
five years down the line? – Yeah, like five years, I
wore the hell out of mine, but I’m ready to sell them. – Yeah. – ‘Cause it’s it’s a bad example. I can’t, it doesn’t matter
about the app support or anything, it’s just like,
I can’t tighten the shoes ever again, right? – Yeah, I mean, the shoe is dependent on this lace engine. There’s not a manual lacing method for it. In terms of battery decay,
most of the batteries that you see decay in
your normal devices do so because they’re being charged
and discharged every day. And so, you have a
certain number of cycles. You go through 365 of those
on your phone in a year. It would take you a very long time, at 10 to 14 days battery life,
to go through 365 on these. – [Ashley] Jordan thinks
the shoe isn’t going to die anytime soon. And anyway, the shoe is smart enough that it will always save
enough battery to unlace. Worst case scenario though, you can check your battery
life through the app, and control some other things. – Pair it over Bluetooth, and then it’ll do a quick
tighten, loosen on your feet to sense, kind of, the optimal setting. Once you have a setting you like, you can also set a mode and save it. – Self-lacing shoes are
a really interesting idea that anyone who geeks
out on tech or sneakers will probably want to try. Personally, I’m not going to
rush out to buy these shoes, because I’m not a sneakerhead, and I’m not a basketball player. These just aren’t the right
shoes for me right now. But Nike really seems to
believe these are the future. – We’ve learned how to
make shoes a lot better, so they don’t stretch as much, but they want a, everybody
wants fresh, new shoes all the time. Our next goal will be to make this in more colors and more styles. If somebody switched shoes,
we would like them to… And they would probably like
to switch to another shoe that has the same technology in it. – Nike clearly has grander
plans for this technology, and you can even see
hints of it in the name. Adapt BB stands for adapt basketball, so in the future, a different kind of shoe might have a different
name, like a running shoe might be Adapt R, or something like that. But even if this adaptive fit technology doesn’t take off, it’s
not the end of the world. Nike will go on and so will laces. – And we’ll make sure that
there’s still cool shoes, even 20 years from now that have laces. Can we shake on that? – Yeah, we’ll hold you to it. – Hold me to it if I’m still kicking. – (laughs) Oh my gosh. Dark note to end on. – Oh, dark, yes. – Hey, thanks for going on this self-lacing journey with me. Tell me in the comments, do you want to wirelessly
charge your shoes? Do you hate tying your shoes? Lemme know. And as always, stay locked to The Verge for all the future tech
content you’ll ever need.


  • Would you buy these self-lacing shoes for $350?

  • I mean unless it helps people with motor skill issues, then it’s really a premium shoe for lazy people. But …it’s Ashley and she’s always likeable in a youtube video ?

  • Wtf?! It takes 10 seconds to tie my shoes ?

  • I just want shoes that can be programmed to take me for a run around the block to save going to the gym

  • There's already a self tightening shoe that doesn't need a battery. Elastic FTW

  • what a stupid idea…

  • At least they better than yeezys

  • Lazy trainers for lazy people. I wear Adidas and put my laces being the tounge once I find the right comfort. I just use a simple granny knot to keep it minimal. Good luck Nike, you lost my custom years ago.

  • Ladies and Gentlemen, the man, the myth, the legend: Tinker Hatfield!

  • They look awful on her with those grandma pants and socks….

  • Oh yeaaaaah yeah ;»-»;

  • Didnt Reebok lunch shoe like this the Pump. Only diffrence is that they were manual.

  • Wirelessly charging my shoes but depends

  • "this one is a lot more affordable, at only $350"…. … im just like….. ??

  • i remember verge making a video of surface studio with two hosts one that works at verge the other was a cartoonist for a newspaper publishing house they both gave their reviews one as a regular user the other one as an artist i wish had they watched that video they could have added a 8-9 minutes review with one Ashley as an average customer trying to buy this tech shoe only with the purpose of being either nba fan or tech fan like a collectors item and the other would be someone who would love to see this concept being a reality and plays for nba teams or has great basketball skills … then this video would've turned out to be a great selling point, no offence she did her part well but this video was only half baked. Thats just my thought as i recalled there was such video about surface studio verge made previously. 🙂

  • i wonder if these would ever become cheap enough to be mainstream. probably only if commercial athletes start wearing these to games and the fans start buying as well

  • its cool but pointless, and before you give me the atheritus bullshit, putting them on is a chore insef, and the guy with atheritus can just get slip on sneakers,

  • Bro wanna go play
    na fam i gotta charge my shoes

  • If I had to choose between a £35 shoes that were not self-lacing and £45 that were, I'd take the self-lacing ones.

  • prefer name "NIKE E-shoes" , I sure buy

  • what sizes are the jordan 1's you were wearing? and what size was the adapt bb you tried? can you say they run the same size as jordan 1's?

  • no

  • Why would you send a reporter who doesn't care about sneakers to do this?

  • That sample colorway is so clean

  • Watch it get hacked, and it cuts off circulation or severs your ankle from your foot.

  • Life hack: use laces to tie your shoes when your battery runs out.


  • Not really supposed to squeeze in. It should have been very loose and snap

  • Self lacing shoes without buttons but blood pressure sensors pulling the laces to their right comfort

  • Me: Who is gonna pay $350 for these stupid shoes ?
    iPhone user: hold my phone…oh wait no, I need it to buy these shoes

  • Do we really need this?

  • you are old

  • Nike…..the shoes that automatically force you to kneel during the National Anthem. No thanks!

  • Self tightening not self lacing.

  • Still waiting for Nike to re-do Nike Air Max BWs (new colors) or just freaking RESTOCK the old ones instead…
    And NO! I do NOT like or love the new version of Nike BW. Damn those things are fugly….
    Keep it original.

  • I wouldn't mind wearing them but I do mind spending over $100 for a shoes…..

  • Not a fan of Nike but the verge should have sent someone who was into the shoe idea… she seemed uninterested in the entire video

  • It’s great that they didn’t choose some weird new design, they took a plain-ish design with a ground breaking feature

  • Boycott NIKE!…Kaepernick loving Corporate Scum….Burn in hell NIKE!

  • Laces that stay laced. Yes please!

  • until youre shoes get hacked and the hacker wants nude of ur wife but ur like u dont have wife so he asks for money but then there is -100 in your bank account so feelsbadman and the hacker puts money in my account

  • Stupid, get electric shock when feet sweat.

  • They should have these as a add on other then a actual shoe

  • A 4-eyed loser millennial telling us she's not "convinced."

    LOL! I'm sure Nike gives ZERO fukcs what she has to think, just like me. This is the future. Also would be great if these manufacturors made shoes with medical-grade LEDs that keep your feet warm in the winter months and deodorizes itself with the use of an app. There's so much more technology they can install in the shoes.

  • The laces are a lie. There are no laces.

  • I hate tying on lace … I always try to buy slip ons.

    Any thing that has too much tech in them (like these nike shoes) will be prone to fail.

    Like German cars.

  • I wanted to see her play ball with them

  • Is it Waterproof and Burn proof with that gadget inside?

  • That moment when you’re a sneakerhead and immediately noticed that she was wearing Jordan 1s ?

  • I don't need it

  • Can’t wait for my AIR MCFLYS! Circa 2019(2015)

  • Self Laces are the FUTURE! ? it is smart and the way things should be now!

  • okay, that's cool and all but it still lacks a headphone jack? smh

  • The shoe ties itself but what if the shoe tied you

  • Great !!, we are close to the day i can cut my flesh legs with a handsaw and pay $$$ to a shoe company to make robotic legs with included shoes for me. The robotic legs need repair/replacement every 5 years. But i will need to eat less food because all i need now is $$$ and a electric outlet.

  • Released in winter, are they water PROOF? And SNOW proof? AND MUD proof?

  • This is gonna be one of those products that will fail at launch. But becomes the standard a couple years later.

  • John Cena needs a pair of those in high tops…

  • Very good Nike

  • How about laces! They're just faster

  • Back to the future

  • Okay, the Verge is cool, but it's not all the tech content I need.

  • Sounds like liveing outside your means

  • Them hoes are clean

  • Bring out the red colorways, and I'll rock those babies.

  • Wish a sneaker head would have done this report

  • 4:43 Daria is well and happy

  • Making people lazy !

  • How hard is it to do shoe laces ? There's many gadgets out there

  • I must say …Puma FI self-lacing kicks. Just destroyed the Nike Adapt BB. The overall design is much more superior and cleaner all round for my money. I can't wait to grab myself a pair of these bad boy Puma FI Ultra modern kicks. Job well done PUMA! <3

  • When can I ask SIRI to tighten my shoes?

  • This reminds me of those pumas that have the switch that you twist and tightens it

  • So happy until realising they are not "self-dancing shoes"

  • que zapatillas fieras

  • Thumbs up ?just because you got to sit down with Tinker Hatfield?

  • She always rocks the dopest ?

  • I always imagined it would be pressurized and you can manually pump them up with air.

  • Show feet

  • Any one who buys them needs their head testing. Even if your disabled, your better off buying slip on shoes.

  • I am good with velcro straps. lol

  • I got them and thet are super comfortable i bought them reason being because this is a piece of history

  • I would like those kicks

  • Why let her make this item ? She has no interest or clue

  • Non sneaker/bball person doing a sneaker review ??‍♂️

  • I hope she can keep them, cause her sneakers are f'd
    Damn you are doing a sneaker recap with camera's on you and on your feet you could've bought new sneakers…lmfao

  • 3:34 hmmmm…..strange boy

  • To everyone saying these are only good for disabled people… stop. Its a basketball specific shoe so the tech will actually help athletes. It will stop shoes from coming untied during practice and games. It will form to your foot better than any normal lace up shoe. Also, nike cant limit to ONE group of people or people will shy away and they will lose profit. If a disabled person cant even bend to tie their shoes then they most likely have someone with them at all times. I play basketball for fun but im a huge sneakerhead so i bought the shoes. It also doesnt make you lazy like I've heard others say. I think Nike did very well on these shoes except for the current android app problems. Its good to have an opinion but Nike is a sports company.. other companies can create something for the disabled but i dont see the point in this specific shoe for them.. i do agree though that people with one hand (or none) could use these. But like i said before, nike cant market to just one group.

  • Are you crazy?! These things are the future!

  • I don't know what's more frivolous. Self-lacing shoes or a 6 minute video about them.
    (I liked the video. Thanks!)

  • Agreed w/ @flo here. Verge this is a pretty sophisticated product to have someone cover that is clearly very far removed from sports, exercise, fitness, and sneaker culture.

  • Glad she dressed up for the interview.

  • She needs stylist before those shoes….

  • It's very weird to walk on electronic devices

  • We need more Ashley videos!!

  • Buying shoes without laces will work for me ?

  • Sooooo do my shoes come with a warranty now orrrr?

  • Her socks just ruin it

  • Release that triple black prototype colourway ASAP!

  • The HyperAdapt BB Mags are coming out on the 29th….think they'll be worth more 5 years from now?

  • Yes I have one

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