adidas Running | ULTRABOOST 19

the challenge really is and we create the greatest running shoe ever doodle runners today are constantly reinventing the sport we had to redefine them the way that we create the old Trojan people wanted a more responsive shoe so we took a long hard look then bit it’s a tough design challenge but that’s always important to have co-creation is at the heart of any task we sent an rephrase that we ran with thousands of runners collective of runners collective of designers all gripping compelling burning way mature that we don’t need so we simplify creation from 17 parts to for chaos turbo hose water potential founder the most collaborative project we worked on it really is you know simply almost Safari she’ll ever this is ultra boost 19 the best running shoe in the world well

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