adidas Running | Recode Running


Running, it’s not what you think it is Stop the camera Running is being reimagined in real time By runners who are ripping it apart Listen what are you doing here? We’re running 300km. Are you crazy? Yeaaaah. And sticking it back together How far are we right now from Mexico? Probably twenty six miles. Maybe a full marathon. Runners who defy convention The goal of trash runners is to not exist And respect tradition I love running Who believe that there’s no wrong way to run With passion. As long as you run There are no more foreigners in running No more tourists No more purists Because when you create new versions of running You create better versions of ourselves Why are you standing here? Go.

18 Comments

  • Can't wait to try these on, at 5th Ave.

  • 🏃🏾‍♂️🏆🏃🏾‍♂️🏆🏃🏾‍♂️🏆🏃🏾‍♂️🏆

  • BEST COMMERCIAL EVER

  • Beautifully directed <3

  • Tohono O'odham baby

  • Tohono O’odham runners representing! ✊🏽

  • Дерьмо👎

  • O'odham Runners!!!

  • Crazy and beau

  • Adidas frère le best

  • Meli meli, Tohono O'odham runners rising up

  • 0.25 what is that a horse with a cock neck? 🤣

  • 0.24

  • The editing reminds me a lot, maybe even too much of Wach – Der Film

  • How the fuck is anyone "redefining running?" Utter nonsense

  • She says "camera" weird

  • Beautiful ad, perfect distillation of the spirit of the times and language of the times into a message about running. The critique possible is the critique of the times and language themselves. Running is not a code and needn't be "recoded". There is not radical new change never heard of before, there are variations on ancient themes. Humans have likely run in all ways and for all reasons since we could do so, thought it probably skewed more to practical training and less to recreation. The idea of running for sport is millennia old. The idea of running for recreation likely far less so, but then just as people had to walk more, they probably ran more. Some peoples still can both walk and run long distances as a normal mode of locomotion. Recreational running as we have known it, was itself an artifact of quite recent times, a radical innovation in behaviour once thought strange, and would have been a recoding itself if people a few generations ago had not been better than to speak in such absurd terms.

    There is nothing new under the sun. If someone invents a language to stress that something is this new, it isn't.

  • Running FROM the ocean ……
    You mean…

    With all them shoes …..
    Floating upside down

    🦀

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