It’s the third day at Milan. We’ll be seeing Santoni’s presentation. Let’s see how this year’s collection will be like. Hello! He is Santoni’s PR staff, Mr. Yamauchi of Lieto Co. Ltd.
Santoni PR – Lieto Co. Ltd. Mr. Daiki Yamauchi So can I ask you about the new releases? The brand is known for hand painting. This season, as a seasonal color, magenta is used. And (further expanding to) vivid blue as well. May I go on top of this? Yes you may. The sole is also magenta! Yup it is. The sole also is made of leather and wrapped around all over. I see. What a beautiful color. This is a wingtip shoe and the sole is made from rubber. This one is very light and the rubber Up to now this was more common but being practical and easy to wear is becoming more important in the footwear market. Like being more comfortable Right. So putting that into account they are making lighter shoes. This one is sturdy. This is light! It’s not as heavy as you think it is. These are side gore boots. It’s a very pretty color. It’s a round toe. With boots yes. It is more rounder but with dressy shoes it is elongated . It’s usually known for having a thinner toe box. It is.
This is hand painted as well? Yes it is. Cool and the sneakers! It’s Santoni’s iconic double buckles, a double monk strap design is made as an iconic shoe. Until now it was mostly in basic colors but this season, it’s made using seasonal colors. . The colors are so pretty! There are many female art-schooled professionals. They could make an infinite amount of colors and that is the strength of Santoni. This is, what we’re putting our efforts on this season, the sustainable shoes section. Sustainable! It’s the buzzword and this year everywhere, I’ve heard initiatives and various product descriptions. What is Santoni doing for sustainability? 10 years ago when I visited the factory which became the new company building in Marche, all areas such as the parking area had solar panels. A facility that reuses rainwater was also introduced. Starting this year the focus was switched over to the brand’s products to emphasize on sustainability. These are mountain boots. This is so cool! The orange has a nice impact! This season we want to strongly promote the Santoni’s orange color. For example, these soles used to be a single color but an orange color is added this time. From the fibers of the plastic bottles floating on the ocean and other wastes the nylon-like fabric is made. Recycling plastic bottles! It’s easy to wear as well.. Usually mountain boots are hard to take off and put on But there’s a zipper so it’s really good. The inside also has mesh so maybe that’s why it’s wearable.. Yes it’s focused on preventing stuffiness. I see! Boots usually get stuffy. These boots are really good! It’s very cool! Santoni is usually known for their court sneakers. A lot of sneakers were usually based on running shoes as well. This season there are also shoes inspired from basketball shoes and launched in our new collection. I see. So we’re introducing new models based on their categories. These are the classical series. Can you come a little closer? The texture is really interesting! It looks like snake skin a little. This is also a double buckled slip on. The toe area has a greenish tint. Yup it is! Yup from Navy to Khaki. Until now there were color gradations of the same color but it was navy or brown gradations mostly. But Another color! Right. Using another color and making it a gradation is a little new. It looks interesting. These are the mountain boots category. The orange is also emphasized here. The designer and concurrently our president likes the snowy mountains! So that is reflected on.. Yup so every season they are (the mountain boots) introduced. This one is really rugged. So it’s really for skiing It’s very detailed. So interesting! This is so cool! It looks very nice! So from these classical ones to these modern ones And also using different combination of materials with mountain boots are new this season. Such as rubber, suede and grain leather The combination is key. Over there are the sneakers? It’s simple but the shape is pretty. That one uses a different material. This one is light! The colors are very unique. Orange… and the color of the back feather of a duck, a teal blue like color is used. This is.. We mentioned before but Basket ball shoes But this part is so Santoni. It is. Most items are hand painted. That’s great!
Like how they mix classic and modern features! And lastly what is this? Leather is used Wow! Amazing! So rugged! They look like ski boots for trekking on the snowy mountains. But is looks very high end! So readers and viewers, please check out the new collection from Santoni! In September 2020 Or in October it should be in stores. Thank you.